If you are reading this, you are more than likely on social media in some shape or form. You may know someone who has said “my business would never benefit from being on social media” well we are here to tell you, they are wrong. Whether you are a small business or a huge corporation, your business can benefit from utilizing social media.
The Power of Social
With certainty, we can tell you that the businesses and people you are working with have employees and friends that are on social media and if they do not their spouses or kids are. Almost 70% of Americans use social media making just about everyone in some way is connected to a social forum and you should be too.
Quality Assurance
Social media provides you the opportunity to provide quality customer service and help your customer at every step of the buying process. Being even minimally active on social media will help your customer find your business and product. The internet provides you the ability to do what is called ‘social listening’ so you can catch complaints and concerns before they become a problem, giving you the ability to turn a negative experience into a positive one.
Just Do It
Whether you like it or not your brand image matters. Brand equity is important for any businesses growth. Utilizing social media properly will help you grow and reach new markets that you could never have dreamed of. If you are a local brick and mortar restaurant or an online retailer you should have at least a small social media presence.
Be Swift
Responding to a decision maker or one of their employees to a comment or direct message as quickly as possible can be the difference between a won or lost sale. For example, in 2016 Avaya’s global managing director of Services and Social Marketing was swift in his responses on Twitter which famously won them a quarter-million-dollar sale with one single reply. Details aside, you cannot deny that is amazing power at their fingertips.
Getting in front of the right eyes can turn the right heads and lead to growth and success. Being a reliable source of information and being available through your demographics favorite social media will provide you new opportunities for revenue and growth. Utilizing social media can help grow your business, increase sales, and reach new markets if you aren’t tackling that now we highly suggest you bring it to the table and get on offense.
Comments